BUSINESS PLAN

A.    THE BUSNIESS

Business Detail

                 Bankky Distro offers many kinds of  unique T-shirts. There are single and couple T-shirt. They made by limited edition.

·      The T-shirt

Bankky Distro sells t-shirt with some unique screening. We offer single and also couple T-shirt with impressive screening and made by limited, so your own is not same with the other people.

Registration details

Business name             : Bankky Distro

Date Registered          : January 01, 2013

Location                      : Jl. Pemuda, Semarang

Business structure       : partnership

Organization Chart

Product

Product	Description product	Price
The T-shirt (single)	It’s very kinds of style with some unique silk screening.	Rp 75.000,00 up to Rp 200.000,00
The Couple T-shirt	It’s impressive and comfortable. It is make you and your girl/boy friend are confident use it.	Rp 125.000,00 up to Rp 300.000,00

Operations

                 In making the t-shirt, we need some steps. There are prepare the material, production process and packaging.

                 First step in production process is chose the material. The good material of t-shirt is from cotton combed. Beside it is strong, the quality of cotton combed also good.  After get the material, the next step is cutting suitable with the size which wanted, usually S (Small), M (Medium), L(Large) or XL (Xtra Large). Start from All size or size L first. Bankky Distro does not make many products, but limited edition. Next is  designing. In the designing process needed the good inspiration and understand about customer necessity. If the design can suitable with customer necessity, the product will looked for by the customer. There are two important tools, the first  is origin design and the second is tool that use. It’s can use Corel+ Photoshop or  Adobe Illustrator. There are three maters that should remember in make the design, packaging and t-shirt picture. After that is screening. There are many screening technics. Such as waterbase until gradation. The next step is sewing. Sew t-shirt neatly. And the last is packaging. Do it funny and unique. It cans supporting to t-shirt market.

B.     THE MARKET

Market Targets :

                     Our targets are universal. There are four groups of market targets. They are teenagers, employments, local stars, and civil servant. The market targets of this business consist of four. But if the modes change, we want to follow that.

SWOT

Strengths	Weakness
-          The screen design is interesting -          The design is comfortable to use -          Product is limited edition -          The product is up to date	-          -  The price is expensive enough -          -  The market mode is fluctuation -          - Some type of product only make customers who interested to buy
Opportunites	Threats
-          It is only one distro which is very up to date about product style -          There aren’t business that sell product as attractive as ours	-          They are many rivals that have similar product -          expensive price makes costumer prefer to buy elsewhere

Competitors

           There are many competitors that have similar business. But it isn’t effect to our business. Because, we choose the place is very promise, very strategic, and close from the crowd. So customer automatically comes for shopping in our distro. We match the price can still compete with the market price, and we make customer satisfaction with the best quality materials.

Advertising and Sales

We have some strategies to advertise our business. They are :

Firstly, we will spread the brochure.

Secondly, we will advertise in radio

Thirdly, we will broadcast in television

And the last, we will make the business place convenient for shopping.

C.    THE FUTURE

Vision:

·         Become a favorite choice for teenagers and adult

·         Become the best distro in Indonesia

·         Become bestseller distro in the world

Mission:

·         Become a provider the most unique designs.

·         Become a distro that has a satisfy service.

·         Become a participant in the world fashion fair to advertise a new collection designs.

·         Become a distro which is close to the customers with our branch distro in every big city in Indonesia.

Goals:

·         Become a place of appreciation design talent for our customers and employees

·         Become a source of income for owners and employees

·         Become a comfortable distro for peoples

D.    THE FINANCE

1.      Capital

Resume of the equity  :

a.       Rent expense                                                                           Rp    5.000.000,00

b.      Machine Expense                                                                    Rp  25.000.000,00

c.       Office Equipment                                                                   Rp    5.000.000,00

d.      Computer Expense                                                                  Rp  10.000.000,00

e.       Promotion                                                                               Rp    1.000.000,00

f.       Production

      T-shirt  (single)            75 @ Rp50.000,00      = Rp 3.750.000,00

            T-shirt (couple)            30 @ Rp100.000,00    = Rp 3.000.000,00 (+)

                                                                                                            Rp    5.450.000,00

g)    Other Expense                                                                             Rp    5.125.000,00 (+)

Total                                                                                                    Rp    56.875.000,00

2.      Expense for first month

a)     Advertising                                             Rp       500.000,00

b)      Electric Expense                                    Rp       200.000,00

c)      Salaries Expense                                    Rp    2.500.000,00 (+)

Total                                                                                                    Rp    3.200.000,00 (+)

Totally of invest expense                                                                    Rp 60.075.000,00

1.   Sales

Estimate sales for 1 month

a.       T-shirt  (single)                        75 x Rp75.000,00       = Rp5.625.000,00

b.      T-shirt (couple)                        30 x Rp125.0000,00   = Rp3.750.000,00 (+)

First income                                        Rp9.375.000,00

Expulsion for 1 month                        Rp3.200.000,00 (-)

Total profit 1 month                            Rp6.175.000,00

Start-up Cost

Start-up costs	Cost (Rp)	Equipment/capital	Cost (Rp)
Registrations
Member tees	Rp. 500.000	Start-up capital	Rp. 50.000.0000
Accountant tees	Rp. 1.000.000	Plant& equipment
Phone connection	Rp. 525.000	Vehicle	Rp. 40.000.00
Computer software	Rp. 2000.000	Computer equipment	Rp.   2.000.000
Stock/raw materials	Rp. 10.000.000	Phones	Rp.      500.000
Wages	Rp. 2000.000	Fan	Rp.      200.000
Electricity, gas, water	Rp. 200.000	Wide carige calculator	Rp.      300.000
Insurance
Building & contents	Rp. 5.000.000	Office equipment
Vehicle	Rp. 15.000.000	Furniture	Rp. 1.000.000
Product liability	Rp. 4.000.000	Manequine	Rp.     500.000
Workers compensation	Rp. 3.000.000	Hook	Rp.       25.000
Business assets	Rp. 29.500.000	Coach	Rp.     250.000
Buseness revenue	Rp. 21.050.000
Marketing & advertising	Rp. 1.000.000
Total Start-up Cost	Rp. 94.775.000	Total equipment/capital cost	Rp. 94.775.000

BREAK-EVEN ANALYSIS

BREAK-EVEN CALCULATOR
Timeframe (monthly)
Average price of each product (single)	Rp75.000,00
Average price of each product (couple)	Rp125.000,00
Average cost of each product/service to make (single)	Rp50.000,00
Average cost of each product/service to make (couple)	Rp100.000,00
Fixed cost for the month	Rp.  8.650.000,00
Percentage of that is profit	Rp6.175.000,00
Total sales needen to break-even	Rp9.375.000,00
Number of units sold need to break-even	346 units

E.     SUPPORTING DOCUMENTATION

Reference :

Sakitri, Wijang,dkk. 2013. BUSINESS ENGLISH BOOK FOR ECONOMICS STUDENT faculty of economics semarang state university, semarang, Universitas Negeri Semarang.